Foot Locker and adidas have teamed up to produce a new commercial, called “The Difference.” The 30-second spot—featuring 5-time NBA All-Star Dwight Howard, NBA guards Eric Gordon and Jrue Holiday, and rapper Big Sean—highlights the difference made by the 9.8 ounce adiZero Crazy Light basketball shoe.
It’s the difference “between empty bleachers and packed houses”; “between showing up and taking over”; “between JV and VIP;” and, in sum, “the difference between nothing and everything is 9.8 ounces.”
Set to Big Sean’s Dance (A$$) remix, the spot will debut tomorrow on ESPN, MTV, BET, Cartoon Network and Comedy Central.
The adiZero Crazy Light basketball shoe is available now in stores and online at Foot Locker.
Also give a look to our STACK TV exclusive video (above) of Dwight Howard at a recent adidas shoot in LA. Dwight talks about setting goals, his training evolution and making it to the NBA.[youtube video=”qu1RIhL3cyo” /]