The rise of fast food giant McDonald’s will soon be chronicled on the big screen, in a feature film titled The Founder. John Lee Hancock, one of Hollywood’s most sought after filmmakers, is in talks to direct the picture—one indication that it will be a high-profile project. One of Hancock’s most popular films was 2009’s critically and commercially successful sports biopic The Blind Side. His latest movie is Disney’s Saving Mr. Banks.

Most of Hancock’s previous films have been based on true events, and The Founder will be no exception. The film will present the real life story of how salesman Ray Kroc discovered a local hamburger operation run by brothers Mac and Dick McDonald in 1950s Southern California; saw its franchise potential; maneuvered to take over the company; and turned it into the billion-dollar global empire that helped pioneer the fast food industry.

Similar in tone to The Social Network, the screenplay was written by Robert Siegel, best known for the quirky Patton Oswalt sports dramedy Big Fan. The project is being produced by FilmNation and The Combine, Jeremy Renner and Don Handfield’s production company.

Michael Keaton is reportedly interested in playing the role of Kroc. At one point Tom Hanks was approached about portraying the entrepreneur, but he turned down the opportunity.