The Nike LeBron 15 has officially arrived.

The epicenter of the highly hyped release is at the corner of Euclid and E. 9th street in downtown Cleveland. “The 15” pop-up space will be selling exclusive tees, LeBron jerseys and three different colorways of the Nike LeBron 15 now through Oct. 22.

STACK was on-hand for an advance look at the space:

Views from the @Nike LeBron 15 pop-up shop in Cleveland pic.twitter.com/xAbftbjVhN

— STACK (@STACKMedia) October 16, 2017

Nike senior product line manager Tim Day giving STACK a rundown of what makes the LeBron 15 special @Nike @KingJames #StriveForGreatness pic.twitter.com/ngDAIjKwGm

— STACK (@STACKMedia) October 16, 2017

Part 2 pic.twitter.com/pWWi4Miy3b

— STACK (@STACKMedia) October 16, 2017

The “Ghost,” “Ashes” and “Pride of Ohio” colorways of the Nike LeBron 15 will be available for purchase at the location. While the “Ghost” colorway will be available online on Oct. 17, it’ll be a few more weeks before the “Ashes” and “Pride of Ohio” colorways are widely available.

There’s a ton of tech packed inside the Nike LeBron 15, but one highlight is the introduction of “BattleKnit” material. BattleKnit is a more durable version of Nike’s FlyKnit material, which the company debuted in 2012. “I would say it’s a brother of FlyKnit, which is something we started in the company. (It was) one of the lightest innovations we’ve ever had at Nike. We actually took that and re-engineered it for LeBron and everything he does on the court,” Nike senior product line manager Tim Day told STACK. The result is a more durable, structurally sound version of FlyKnit which can hold up to the incredible forces the 6-foot-8, 250-pound James produces.

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